Roll Up the Rim to Lose

Three guesses at what this is.

It fits on your key chain, costs $2.50 and could win you a Toyota Matrix XR AWD. Or to be precise, it could help you learn you’ve won the car — or a boat, or GPS device or maybe a maple dip.

While we Canadians can’t get enough of Tim Hortons, this apostrophe-challenged coffee shop’s annual contest has proven too much for some. Apparently a set of opposable thumbs isn’t enough anymore. Having over-taxed this digit with our Blackberries and cell phones, when the rolling gets tough, the tough get a RimrollerTM .

Yes, the ever-innovative Lee Valley has solved yet another quintessentially Canadian problem — how to roll up the rim in a socially acceptable manner.

Never again will you have to loosen the cardboard with your teeth or mutilate the message in an awkward effort to divulge your prize. Just clamp and lift to reveal your winnings with all the grace and finesse of uncorking fine wine.

Voila!

Hmmm. It seems the demonstrator never wins, either.

Oh well, at least with the Rimroller you won’t break a nail or get carpal tunnel for the pleasure of being invited to “Please play again.”