real food. natural food Tag

Charmian-Logo-New-transparent
Potatoes: This Spud’s for YOU
With dozens of product pitches landing in my inbox daily, it takes a lot for one to stand out. Yesterday, one jumped off the monitor and poked me in the eyeball. Their selling point. "[It] takes just 2 minutes to prepare in the microwave  -- no extra pots or dishes to wash." Oh, they had me at "microwave". But not in the way they intended. What left me rubbing my eyes in disbelief? Their approach. Was it to promote their product? Not so much. The aim of this campaign is: "To create humorous posts about how potatoes are a boring alternative to Fake Food In a Canister." (Note: I have changed the name of the product in question to protect The Shameless.) Too dumb to insult a root vegetable all on your own? Maybe one of these suggestions will get the creative juices flowing:
  • An image and story of talk show host potato that has put its guests to sleep
  • An image and story of a potato totally underdressed in it's (sic) plain old skin for an event
  • Showcase kids talking about how boring potatoes are and how they love Fake Food In a Canister
  • Showcase how potatoes don't cut it - they're so worthless to eat - doorstoppers, brick-fixes (spoof on home entertainment show sponsored by Fake Food in a Canister)
Apparently, it's even funnier if you drag children into it. Nothing like teaching them how to run a smear campaign early. As a proponent of real food -- and a potato lover -- I'm not taking this sitting down.

Subscribe to my newsletter.

It’s easy. It’s free. It’s informative.

 

Receive weekly tips, recipes and advanced notice of upcoming events.

Yes, please!